At the time of writing this, we had over 40 responses (partially due to the fact that I asked some help from my online friends from my personal blog). The statistics we gleaned from this information are as follows:
As for the last question abut favourite films, the answers varied wildly.
The fact that most people who took the survey watched films about once a week and yet attended the cinema only once every few months shows an obvious tendency to prefer other mediums, meaning cinema revenues seem to only be significant if the film can be touted as enough of an event to actually persuade people to see it on the big screen. The survey also suggests that our key demographic in this case is women aged 15 to 21, as reflected by the overwhelming response in favour of pieces with predominantly female protagonists. The tendency towards the comedy genre is somewhat less significant, as it is almost matched by the popularity of thrillers; a cheering concept, considering that's the genre we will be working in! However, there seems to be an unsurprising but problematic tendency to watch films illegally almost as often as at the cinema, which would have affected us as producers had we actually been making this film for commercial purposes.
Furthermore, we created a Facebook page for our upcoming project, which gathered 34 likes within a couple of days; a number that is sure to go up as our work progresses.
In all, I'd say the digital part of our audience research has thus far been a success.
AF & DY
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